In the second online executive education course in partnership with leading business schools, FT.com presents a lecture on experiential marketing by Bernd Schmitt, director of the Center on Global Brand Leadership at Columbia Business School in New York.

The programme is in five parts, with suggested readings to accompany each of the video instalments.

To complete the programme, Professor Schmitt will be answering questions on the course in a live Q&A session on Monday October 2 at 13.00 BST (8am US eastern time). Send your questions for Professor Schmitt now to ask@ft.com.

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